TVBlog
by Adam Buckman, Featured Columnist
"The Simpsons" sends up a long-running series on another network to start its unprecedented 32nd season this weekend. Read the whole story
by Wayne Friedman
Scripps is buying ION Media "to create a full-scale national television networks business" and intends to combine ION with Katz and Newsy to offer … Read the whole story
by Wayne Friedman
Two weeks into the NFL season show a 7% decline in the average Nielsen-measured viewing per game across all networks to 15.0 million viewers … Read the whole story
by Steve McClellan
Chief Brand Officer Marc Pritchard told a virtual ANA gathering that the upfront process makes no sense for marketers. Read the whole story
by Karlene Lukovitz
The multi-year agreement follows a review of media-buying platforms last year. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Early projections show the debates could see substantial viewership, especially with the dearth of new programming. Read the whole story
COMMENTARY
by Tim Lardner, Op-Ed Contributor
As digital becomes the new battleground for brand-building, performance and political marketing, here is how marketers can prepare for the most competitive three-month stretch … Read the whole story