"Home Town" is the most hopeful show about America that is currently on TV. Read the whole story
The ambitious "single currency" audience measurement plan unveiled by Nielsen this week comes with a price tag. And it will be paid mainly by … Read the whole story
Overall sports viewing sank 8% to 245.6 million minutes in September-October, while gross minutes for non-heavy sports viewers declined 19% to 66.5 billion, Although … Read the whole story
Revenues for free, ad-supported video-on-demand streaming service Tubi have doubled since Fox acquired it earlier this year, and its ad sales are growing so … Read the whole story
Disney is offering a new premium bundle of Disney+, Hulu and ESPN+ and will add 50 new TV series and movies from its major … Read the whole story
Despite recent improvements in advertising and viewing results, Newsmax TV is still far behind bigger cable news channels in key ad business and viewing … Read the whole story
Despite more experimentation with premium video on demand, it will generate a modest $630 million for studios worldwide this year, estimates Omdia. Read the whole story
Alphabet's two big platforms seem to be going in opposite directions, prompting some to wonder if some kind of balancing act could be in … Read the whole story
The feature will begin in Ad Settings in the U.S. with YouTube Ads, then in Google Ads and YouTube globally in early 2021. Countries … Read the whole story
Samsung is AMC Networks' latest partner in AMCN Digital, its free, ad-supported programming strategy. Read the whole story
Sure, reality and romance fare were popular escapes, but in addition, time spent viewing foreign titles jumped 50% versus 2019. Read the whole story
Users can select their state, and choose from two options to see death tolls: "If masks mandates are relaxed" or "If mask usage is … Read the whole story
Total political advertising spending is now at a massive $329 million, according to Kantar/CMAG. Projections are it could climb to $500 million. Read the whole story
As Fox News wraps up a record year, I just have to ask what lengths it is willing to go to turn a profit? … Read the whole story
Will the media world have changed too much by 2024, when the solution is set to launch? Read the whole story
What can marketers learn from sports leagues' efforts to win back teen fans? Read the whole story