"The Watch" is one of those graphic-novel-like representations of some future or parallel world in which civilization is decidedly down in the dumps. Read the whole story
Total CTV advertising will soar 27% to $8.11 billion in 2020, according to eMarketer, up from $6.38 billion a year ago. YouTube will be … Read the whole story
TV sales are up 19% so far for 2020 vs. the same period a year ago, and the average size of a new TV … Read the whole story
The U.S. ad economy turned in its best month so far this year in November, expanding 11.5%. It was the fourth consecutive month of … Read the whole story
Peer39 made the technology for ad placement available through controls on demand-side platforms from Amobee, MediaMath, Verizon Media, and Xandr. A monthly benchmark follows … Read the whole story
The "Protecting Lawful Streaming Act" makes it a felony to operate a commercial service that's primarily designed to stream movies, tv shows, live sports … Read the whole story
As with AVOD, consumer adoption of free, ad-supported TV is expected to pick up in the coming year. Meanwhile, the industry will push to … Read the whole story
Virtual pay TV providers are working on razor-thin margins. How long can they last? Read the whole story
Before the election ended, news consumption was at a peak. Pew Research Center reported that 36% of U.S. adults followed election results almost constantly, … Read the whole story