TVBlog
Changing an actor or actress in mid-series in a prominent role is a time-honored tradition in network television. Read the whole story
One major hurdle is finding a standard measure of viewability, and in turn, the measurability of conversion -- clicks and other interactions. Read the whole story
Addressable ad replacement was successfully executed on a select number of live campaigns across Dish's 9 million households in some CBS-owned-and-operated markets. Read the whole story
While CTV ad spend increased 27% from 2019 to 2020, according to eMarketer, DoubleVerify says ad spend does not yet fully reflect consumer demand … Read the whole story
Theatrical movies moving onto streaming platforms demand new performance metrics -- rather than the decades-long focus on opening weekend U.S. box-office revenues. Read the whole story
AT&T is merging AT&T TV Now into AT&T TV, the company's more traditional-looking pay TV streaming service. Read the whole story
The Interactive Advertising Bureau this morning unveiled highlights of the agenda for its annual conference, which will be held virtually March 8-12, and which … Read the whole story
- COMMENTARY
With ever-higher sports TV rights fees, shared distribution -- simulcasting airing multiple TV networks -- could be a key for future growth. Read the whole story
- COMMENTARY
Due to the pandemic’s stay-at-home dynamic, mobile has seen some of its thunder stolen this past year by other media — digital video/OTT and … Read the whole story
