TVBlog
by Adam Buckman, Featured Columnist
As last Sunday's Super Bowl demonstrated, it can be difficult to locate that sweet spot between trying too hard and not trying hard enough. Read the whole story
by Wayne Friedman
Kantar said 96 commercial spots aired in the game, for a record 57 total minutes. Automotive was again the top spender overall at $75 … Read the whole story
by Joe Mandese
Three-quarters of U.S. adults say they "tune out" digital ads because of more time spent on computers, mobile devices and TV sets, according to … Read the whole story
by Wayne Friedman
Samba TV's new privacy controls will put viewers in charge of their household personal data. The interface can be accessible with smart TV settings … Read the whole story
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by Wayne Friedman
"We envision Tubi becoming a $1 billion business and a core pillar of Fox," said Lachlan Murdoch, Fox Corp. CEO, during an earnings phone … Read the whole story
by Karlene Lukovitz
The designation -- which affirms that the platform adequately protects advertisers from appearing in or near content deemed inappropriate -- marks a turnaround for … Read the whole story
by Joe Mandese
Even as the ad industry and the trade press obsess on over-the-top, connected TVs and online streaming services, the percentage of American households that … Read the whole story
by Steve Ellwanger
For newer CPG players -- like Dr. Squatch Soap Co. -- this meant tons of discovery during the annual playoff extravaganza. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Some $27 million in video advertising -- which would be the highest ad revenue ever for a single digital video event -- may be … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
More than 250 brands have reportedly stopped campaigns on YouTube and Google due to offensive content on the platforms throughout the years. Some of … Read the whole story