TVBlog
by Adam Buckman, Featured Columnist
A 39-year-old woman plays a 14-year-old boy in a new sitcom whose premise is one of the most unusual that has ever been conceived for a TV comedy. Read the whole story
by Wayne Friedman
Ad-sales deals have doubled since Jan. 1 and some 300 campaigns have run since January, says Michael Page, vp, digital sales, Fox Television Stations. … Read the whole story
by Wayne Friedman
In 2020, live cable TV viewing grew 20% among all cable networks, largely due to sharply increasing news coverage. But long-term ad concerns remain … Read the whole story
by Wayne Friedman
Social video content on YouTube and Facebook totaled 932 million consumer minutes in January 2021 vs. 432 million minutes in February 2020. Read the whole story
by Joe Mandese
Magna Global becomes the second major agency forecasting unit to update its U.S. ad outlook, revising its 2021 forecast to +6.4%, a 2.3 percentage … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The ad industry continues to roll out new protocols around online data and consumer privacy. LoopMe surveyed consumers to find out if they're really … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Selecting somewhat under-the-radar players like ViacomCBS and Discovery Inc. has allowed some investors to make -- and lose -- money on these media stocks … Read the whole story