"Advertisers are trying to find reach wherever they can find it. Reach is increasingly difficult to find. If you have reach, you have a … Read the whole story

The CW gained between 19% and 21% in cost-per-thousand viewer increases, according to media executives. Read the whole story

The movie studio spent $23.3 million in national TV spending since the beginning of the year, and $9.6 million in the last 30 days. Read the whole story

But "Wonder Woman 1984," which bowed in December, is still Max's subs-generating champ to date. Read the whole story

Roughly one in five U.S. TV ad dollars is now going to a CTV advertising unit, according to an update of the U.S. advertising … Read the whole story

On the heels of GroupM's update, IPG Mediabrands' Magna unit has more than doubled its growth estimate for the U.S. ad economy in 2021. … Read the whole story

Days after WPP's GroupM unit issued an especially rosy update to its U.S. ad outlook, GroupM -- as well as IPG Mediabrands -- have … Read the whole story

Both the Hulu and HBO Max installations are connected with larger efforts tied in with the LGBTQ+ and Latino communities respectively. Read the whole story

Just in time for Father's Day, the spot, "Dad Mode," features Eugene and Sarah Levy engaging in a humorous early morning exchange. Read the whole story

According to new Google Play Store data, the YouTube app for Android TV recently surpassed 100 million installs -- double its install base a … Read the whole story

It may be too soon to proclaim that context is once again king, but a new report from the DPAA suggests it is finding … Read the whole story