GroupM Estimates 1 In 5 U.S. TV Ad Dollars Now Goes To CTV+
- by Joe Mandese @mp_joemandese, June 11, 2021
Roughly one in five U.S. TV ad dollars is now going to a CTV advertising unit, according to an update of the U.S. advertising marketplace released this week by GroupM's Business Intelligence team.
While defining the category may be somewhat semantic to the TV and advertising industries, the report, the …
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