NBC must have really wanted to be in business with the Manning brothers to OK the new "College Bowl" premiering next Tuesday. Read the whole story
Streaming has a 26% share for total day usage of TV for viewers 2 and up, with broadcast at 25%. But streaming "ad-supported" platforms … Read the whole story
This year, media agency executives report strong pricing, up 20% or more. Read the whole story
"The Beatles: Get Back," from director Peter Jackson, was to be a film set for launch this August; now, it's a three-part, six-hour series … Read the whole story
In a change that could have profound implications for media planning and buying, more Americans plan to spend more time outside and less time … Read the whole story
U.S. ad spending continued to rebound in May, according to a new, enriched database from Standard Media Index. The data -- derived from SMI's … Read the whole story
My hope is that the user ad controls are just a first step, and that over time Facebook will truly put the advertising under … Read the whole story
What's the best way to monetize a TV series? Maybe it doesn't come from making money from the TV business. Read the whole story