This new housebound version of the quiz-show-in-a-cab format is just as light-hearted and entertaining as the taxicab version. Read the whole story
In total, some $2.8 million in national TV advertising was spent from July 31-August 29 by the casino/gambling category, according to iSpot.tv. Read the whole story
Total movie consumer 2021 spending will rise to $60 billion, with streaming subscription video rising and theatrical business recovering. Read the whole story
The streaming giant is reportedly weighing the potential benefits against the costs of marketing theatrical releases. Read the whole story
Out-of-home advertising took a beating in parts of 2020 due to the pandemic. Analysts and advertisers say ad dollars are coming back this year. Read the whole story
Due to the explosion of media choices, determining the effect has become more complicated. Read the whole story
A new survey conducted this month for a real-time engagement platform echoes other research underscoring Gen Z's craving for interaction. Read the whole story