TVBlog
by Adam Buckman, Featured Columnist
As it has been in previous years, TV is the principal platform for this year's 9/11 commemorations, reminiscences and reexaminations. Read the whole story
by Wayne Friedman
NBC says there are under five units remaining in the big game, which will air Feb. 13, 2022. For this season and the Super … Read the whole story
by Wayne Friedman
The VAB says it wants to create a "unified" approach to best practices and standards for national TV advertising. Read the whole story
by Joe Mandese
In his second letter to Nielsen's customers in as many weeks, CEO David Kenny seeks to quell fears about the credibility of the company's … Read the whole story
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by Karlene Lukovitz
The solution offers advertising clients access to reporting based on IAS metrics for invalid traffic across desktop, in-app and now CTV. Read the whole story
by Wayne Friedman
The campaign starts Sept. 8 on online and social-media platforms. On Sunday, Sept. 12, video advertising messages will play across multiple platforms worldwide. Read the whole story
by Karlene Lukovitz
Relinquishing the mobile rights fits with Verizon's strategy of focusing on networks instead of content. Read the whole story
by Karlene Lukovitz
Vizio had more than 12 million SmartCast TV accounts as of March. Read the whole story
by Tanya Gazdik
Toyota spent heavily on the Olympics in Tokyo, with nearly 70% of national TV ad spend going toward the international event. Read the whole story
by Wayne Friedman
A study found 42% of viewers watch some sports via streaming services, and 62% also watch sports on traditional pay TV, while 61% -- … Read the whole story
by Joe Mandese
The MRC cites "significant changes" since original PC/console game guidelines were developed, including VR, AR, and 3D in-game ads. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Some believe FAST services can act like a promotional channel for viewers, enticing them to access premium ad-free or other services. Read the whole story