"Sunday Night Football" is up 5% for the first three games, while "Monday Night Football" is seeing a 9% increase. Read the whole story

The assistant will feature Disney characters' voices and call up more than 1,000 interactive experiences and content. Read the whole story

Night School, known for its game "Oxenfree," will help Netflix develop a library of branded games to draw in new subscribers. Read the whole story

Xandr, AT&T's advanced ad unit, says research participants estimate a 58% rise in data-driven linear TV spending over the next 12 months in the … Read the whole story

Kantar says 39% of consumers are now satisfied with the "amount of content" on the streamer, up from 25% when Apple TV+ launched in … Read the whole story

In a series of B2B spots for Cheetah Digital, "Seinfeld" actor Wayne Knight will walk you through the merits and pitfalls of zero-, first- … Read the whole story

There was a time when most people looked forward to the two-week period in late September that heralded a new TV season. During the … Read the whole story