The new "Day of the Dead" TV series is a high-quality entry in the zombie pantheon. Read the whole story
The converged-TV study also finds that investing at least 10% of impressions in streaming within converged linear/CTV campaigns tends to maximize incremental reach. Read the whole story
The top five brands by spend in September 2021 were Toyota, Chevrolet, Hyundai, Kia and Ford. Read the whole story
IAB Tech Lab on Wednesday released id-sources.json to help increase transparency around the use of ID solutions as the ad industry prepares to transition … Read the whole story
The COVID-19 pandemic led more U.S. consumers to spend time playing video games to help occupy their time during restrictions on public gatherings. About … Read the whole story
Contestant Matt Amodio ends a long (but boring) winning streak, while show producers aim to survive the host shuffle debacle headlined by Mike Richards. Read the whole story
Incessant pursuit of fan growth and an obsessive focus on younger generations have put us at a crossroads in how sports content is being … Read the whole story