Constituencies with financial interests -- production partners, investors, stakeholders -- have also sought better data from Netflix. Read the whole story
NBC sketched out six key areas of segmentation: audience measurement, audience verification, brand measurement, incrementality measurement, sale impact, multi-touch attribution and business-outcome guarantees. Read the whole story
The boost was thanks to a highly touted new TV show from the creator of "Yellowstone" and a simultaneous streaming-theatrical debut of "Clifford the … Read the whole story
CEO Bob Chapek is forging ahead with a broader range of content, but not all Disney execs are confident he can pull off the … Read the whole story
Smaller ad categories continue to fuel the expansion, while two of the biggest -- auto and CPG -- experienced double-digit declines. Read the whole story
Khaled expresses his genuine love for Pandora with three ads that will make their TV premiere Nov. 28 during BET's 2021 Soul Train Music … Read the whole story
Business lessons -- especially when it comes to media -- always need to be re-learned. Remember the AOL-Time Warner debacle? Read the whole story
Netflix claims its South Korean survival drama is its most-watched new series ever - the latest worldwide phenomenon in a string of major global … Read the whole story
Also, revenue for the company in Q3 rose 36% to $83.1 million, compared with the year-ago quarter. Read the whole story