If a female audience is what Fox is aiming for with this new comedy called "Pivoting," then the network scores a bull's-eye. Read the whole story
NBC's "Sunday Night Football" grew 7% to 17.7 million Nielsen-measured viewers, while Fox Television Network grew 9% for its national and regional Sunday afternoon … Read the whole story
Ad-supported media's share of consumer time spent with media fell to its lowest point ever in 2021, and is projected to continue falling over … Read the whole story
NBCU and RTL AdConnect will give each other access to their premium TV and digital inventory assets for sale to marketers globally. Read the whole story
Roku is bringing a "Live TV Zone" tool to its onscreen navigation. Read the whole story
After several aborted attempts over 20 years, the satellite TV companies are in merger discussions again, according to one report--but have competitive and technology … Read the whole story
The partnership aims to offer advertisers running campaigns on the Simpli,fi platform improved accuracy, scale, range and depth of data segments for CTV targeting, … Read the whole story
Don't underestimate linear television's ability to drive internet searches for advertisers, says ad-tech company EDO. Read the whole story
By working with agencies to use its ratings as part of "inclusion" lists, NewsGuard has helped redirect ad budgets from nefarious publishers into ones … Read the whole story
Consumers may be more concerned about the private data advertisers are gleaning. Read the whole story
The fast-food giant, celebrating its 60th anniversary in 2022, confirmed it is returning to the Big Game "with a campaign that celebrates a modern … Read the whole story