This week, the commercial load on "Resident Alien" was so extreme that it became near impossible to watch. Read the whole story
Samba TV's research found that 97% of linear TV ad budgets in Q4 reached just half of linear TV viewers (55%), and only 3% … Read the whole story
WWE's revenue spike in 2021 is largely attributable to its return to producing live events, including its top events "Wrestlemania" and "SummerSlam." Read the whole story
Netflix, which is expected to spend more than $17 billion on original content in 2022, seems determined to keep its title as the streamer … Read the whole story
For Jeep, a big jump in spending was fueled by a greater investment in NFL advertising, per iSpot.tv. Read the whole story
Search and performance marketers now have a way to control their ad frequency on CTV through Google Display & Video 360. Read the whole story
The 60-second spot highlights snowboarder Mike Schultz. When he lost his left leg in an accident, he built a prosthetic suited to an athlete. Read the whole story
Even non-parents know that kids are cuckoo for YouTube, but video-on-demand performs solidly on a number of factors relating to how kids react to … Read the whole story
Big digital media companies' recent market swings aren't bumping up or down traditional media companies' expectations. Should they? Read the whole story
Do you just exclude all viewing events when the channel didn't change at all in three hours? Read the whole story