TVBlog
In "The Endgame," a woman dressed to the nines is orchestrating a series of simultaneous bank robberies while in federal custody. Read the whole story
Sony has spent $17.5 million in national TV advertising for the film so far, according to EDO Ad EnGage estimates. Year-to-date, all studios have … Read the whole story
The authors of the study found generally high percentages for ad "irrelevance" on linear TV, and say that perhaps "the more addressable TV world … Read the whole story
Compared with cable sports viewers, more sports streamers reported remembering the ads later, discussing ads with someone, searching online for the advertised products or … Read the whole story
NewsGuard is publishing reports in two formats: One rating Russia's major propaganda sites, and another analyzing the Kremlin's false narratives as pretext for the … Read the whole story
She is responsible for building its ad strategy and expanding the product line. Read the whole story
Spotter says it will have invested $1 billion directly in YouTube creators by mid-2023 to help them grow their brands. Earlier this week, the … Read the whole story
COMMENTARYAs usual, optimizing this tech is not as easy as it may appear, says the founder of a leading QR code tech company. Read the whole story
COMMENTARYBeer has accounted for nearly 8% of the more than $1.7 billion spent on Super Bowl ad slots in the last five years and … Read the whole story
- COMMENTARY
Don't expect streamers to achieve long TV season tenures. The odds are weak that many streamers will get to the level of ABC's "Grey's … Read the whole story
- COMMENTARY
Whatever story you want to tell, there's a screen experience to tell it on. Read the whole story
