The new Showtime series about an alien who literally falls to Earth is positioned at the outset as an immigrant-refugee story. Read the whole story
Top Warner Bros. Discovery execs, who were formulating their own CNN strategy, were reportedly frustrated that CNN+ was launched days before they took over … Read the whole story
CNN+ was "an incredibly successful launch," but conflicted with the new company's streaming strategy, new CNN CEO Chris Licht told stunned CNN staff members … Read the whole story
Building on more TV measurement tests from TV advertising sellers, Xandr, the advanced advertising/marketplace unit now owned by Microsoft, announced it has struck deals … Read the whole story
Through the partnership, Tinuiti will gain access to the full suite of Snapchat's audience, products, and services, with the goal to drive performance business … Read the whole story
The streaming service -- now owned by Warner Bros. Discovery -- has enforced its restrictions on password sharing in a "customer-sensitive" way, AT&T CEO … Read the whole story
A large library of content is the No. 1 reason that viewers will hold on to a streaming service subscription instead of canceling it. Read the whole story
"This enhanced monitoring program is now underway, and will be continued into the foreseeable future," the MRC said in a statement. Read the whole story
While some say upfronts should be abandoned, one ad-tech exec argues that national addressable advertising has reached a point where it needs and deserves … Read the whole story
A study released by MoffettNathanson Research and produced by HarrisX says the second-biggest reason to leave pay TV is that "all the shows I … Read the whole story
Florida may end a theme-park exemption to its new social media law, which prohibits some companies that operate online platforms from banning political candidates. Read the whole story