TVBlog
Paramount Global has ventured into the vault of its own history to tell the story of the making of "The Godfather" in a new scripted series. Read the whole story
The funding "will help fuel the next generation of innovations and accelerate our ability to be the trusted cross-screen currency of choice," says CEO … Read the whole story
First- and second-quarter TV scatter ad inventory is showing weak "visibility" in activity, resulting in some soft pricing -- a trend that may portend … Read the whole story
The new company will "invest in scale smartly," hewing to a goal of maximizing long-term shareholder and asset value, not just subscriptions, stressed Warner … Read the whole story
When is a 14% increase in quarterly ad spending a bad thing? When it's for YouTube. Read the whole story
Comscore said it is making methodological changes to deal with Google's deprecation of web browser cookies. Read the whole story
The spot promoting the brewer's Green Energy Project, was shot without light, consumed 34% less energy -- enough to power a small city for … Read the whole story
Nielsen has struck a deal with Vizio to add data from Vizio's 20 million TV homes through the TV set manufacturer's Inscape TV research … Read the whole story
The solution allows advertisers to bring their own media for streaming inventory directly negotiated with TV networks. Read the whole story
The features are designed to simplify customer workflows between the two different ad-serving systems and increase efficiency for cross-platform buys and deliveries. Read the whole story
A recent report by Kantar found a decline in humorous TV commercials. Read the whole story
TiVo's latest survey finds nearly a quarter of North American adults have scanned a QR code or tapped an interactive ad. But under 60% … Read the whole story
- COMMENTARY
Twitter pulls in around $5 billion in ad spending per year. Who might benefit more directly from these abandoned dollars? TV networks. Read the whole story
