Anyone familiar with the 112-year-old "Tom Swift" book series will likely not recognize the character as he has been re-created for a new CW series. Read the whole story
Tubi says that adding Nielsen's Digital Ad Ratings will allow expanded coverage of measurement across more than 25 devices including computer, mobile and CTV … Read the whole story
The new interface, which will launch in the second half of this year, was developed by connected TV ad-tech developer tvScientific and will enable … Read the whole story
Following news of a proposed buyout last month, Nielsen Holdings posted directionally positive, but modest, financial improvement for its Q1 earnings release. Read the whole story
Roku witnessed a slowing in the growth of "active accounts" -- up 2% (1.1 million) -- to now total 61.3 million. Read the whole story
The multi-Emmy-winning comedy took off after moving to Netflix in 2017. Read the whole story
YouTube's Q1 2022 ad revenue grew a weaker-than-expected 14% to $6.9 billion versus Q1 a year ago. (It was supposed to rise 25% to … Read the whole story
Truth No. 1 (which has remained No.1 for as long as I can remember): Accept that a percentage of your digital ad dollars will … Read the whole story