"The Lincoln Lawyer," the 2011 Matthew McConaughey movie about an L.A. lawyer who works in a Lincoln, has been adapted for a TV series. Read the whole story
"We're expecting a very positive reaction from advertisers overall," said Bob Chapek, chief executive officer of Walt Disney, during a Disney earnings phone call … Read the whole story
Disney+ added 7.9 million subscribers in its most recent fiscal quarter to total 137.7 million. Analysts were expecting a gain of about 5 million. … Read the whole story
Building on Comcast's streaming platform/hardware business Flex, the venture will develop a next-generation streaming platform for 4K streaming devices and smart TV. Jenckes was … Read the whole story
Roughly 85% of CTV impressions delivered in 2021 were across just 10 platforms--and advertisers that used fewer platforms achieved greater unique reach. Read the whole story
More than half of U.S. consumers said television affects their conversations about politics, more than any other medium. Read the whole story
The agency targets podcasters with multicultural audiences and connects them with top advertisers, such as Universal, HBO, WE TV, Raycon and McDonald's. Read the whole story
The $375-million merger aims to make Chicken Soup for the Soul Entertainment a dominant force in AVOD and FAST. Read the whole story
The NHL has more than two dozen partners, including Chipotle, Fastenal, Betway and TikTok, which have a corner in-ice brand position. Read the whole story
The spot borrows from the campaign that launched Apple's "Think Different" branding, by calling on Republicans to "Vote Different." Read the whole story
With all major media companies investing heavily in their streaming services, it's a top priority to establish an industry "certified" cross-channel/screen measurement system and … Read the whole story
A new study of hundreds of ad execs finds they prefer targeting consumers in "laid-back" couch potato mode, versus the "lean-forward" orientation digital media … Read the whole story
There's a lot of content to consume on the big streaming platforms -- including big movies seemingly intended for the big screen but arriving … Read the whole story