TV Viewing Significantly Affects Talk About Politics

  • by May 11, 2022

Word-of-mouth advertising has the power to sway people’s opinions when they learn about a product or brand from a trusted and credible source. Conversely, media content can influence what people talk about – especially when it comes to politics and local news.

More than half (56%) of U.S. consumers said …


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications