- More Americans Are Using Social Media To Find Their New Car: Report
MediaDailyNews, Colin Kirkland - Wednesday, October 2, 2024
A study finds 45% of Americans have expressed a willingness to purcha ...
- Basil Hayden Extends Whiskey Line, Debuts New Flavor
Out to Launch, Fern Siegel - Tuesday, September 26, 2023
The company just added a new offering: Basil Hayden Malted Rye, relyi ...
- 'John Wick: Chapter 4': Best Start For Franchise, Modest TV Marketing
MediaDailyNews, Wayne Friedman - Sunday, March 26, 2023
Earning a franchise-best start and exceeding all pre-release estimates, "John Wick: Chapt ...
- Live, Linear TV Outpaces Streaming In TV, Movie Program Discovery, Process Still A 'Pain'
Television News Daily, Wayne Friedman - Wednesday, October 12, 2022
Live, linear TV has the "highest success rate," with 51% of use ...
- Six-Point Checklist To Transform Conversation Power
MediaDailyNews, Graeme Hutton, Ed Keller - Wednesday, August 24, 2022
Paid influencers are far more effective in lifting brand consideration and preferen ...
- Microsoft: What Makes Its Collaboration With Roku 'So Important'
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, July 24, 2022
Microsoft's TV attribution research revealed that online shoppers are more likely ...
- Gen Z Says Bring It On: They're Open To Email And Personalization
Email Insider, Ray Schultz - Thursday, June 9, 2022
But consumers are sick of badly personalized digital ads, Scorpion reports. ...
- TV Viewing Significantly Affects Talk About Politics
Research Intelligencer, - Wednesday, May 11, 2022
More than half of U.S. consumers said television affects their conversations abo ...
- Dentists Embrace Digital Marketing, But Are Slow To Take Up Email, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, March 2, 2022
The top-performing dental practices are most likely to utilize email, ProSites repo ...
- Study Finds TV As Bad Or Worse Than Social Media In Spreading Conspiracies
MediaDailyNews, Joe Mandese - Friday, December 3, 2021
The study from Ipsos MORI also finds that "media" overall is amo ...
- Streaming Content Discovery: Beyond Chance, Ads, Word-Of-Mouth Are Main Drivers
Digital News Daily, Karlene Lukovitz - Saturday, September 18, 2021
Social media is the top-cited source by those 18-34, but not ...
- Summer Theatrical Business Slowly Improves, 'Free Guy' Tops For Second Week
MediaDailyNews, Wayne Friedman - Sunday, August 22, 2021
Box-office revenue has seen a 54% drop in weekend revenue from t ...
- Is Nextdoor Stepping Into Facebook's Shoes?
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 23, 2021
Nextdoor could become the next big social media platform to share idea ...
- How To Become A Word-Of-Mouth Maven
Marketing Insider, Ed Keller - Monday, June 7, 2021
For one, forget the myth that WOM works only (or best) ...
- Engagement Labs, Dstillery Team To Target WOM Influencers
Mediapsssst, Richard Whitman - Monday, February 22, 2021
Under the new agreement, the partners will integrate proprietary data about off-li ...
- TV Show Discovery: On-Air Promos, Word-of-Mouth Still Strong, Social Media Growing
Television News Daily, Wayne Friedman - Friday, January 29, 2021
A recent TiVo survey found 53% of respondents discovered new TV sho ...
- Biden Word-of-Mouth Sentiment Turns Positive For First Time
Marketing Politics Weekly, Ed Keller - Monday, October 19, 2020
Joe Biden is being talked about slightly more positively than negatively f ...
- Email Comes In Third In Driving Online Purchases, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, September 15, 2020
Word of mouth is first, and online ads come in second, Blueco ...
- Word-Of-Mouth Remains Vital To Consumers During COVID-19
MediaDailyNews, Ed Keller - Friday, July 31, 2020
During the pandemic, consumer conversations overall have risen, with more at ho ...
- Movie, TV Testing Company Screen Engine/ASI Deepens Marketing Efforts Around Word-Of-Mouth Influencers
Television News Daily, Wayne Friedman - Wednesday, July 8, 2020
Screen Engine/ASI is partnering with audience solutions and consumer data company Dstille ...
- Americans Talking About Racial Justice, COVID-19 Also Talk About Brands' Engagement With Issues
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 1, 2020
People who discuss racial justice or major health issues have 21 mo ...
- Marshmallow Treat + Marshmellow DJ = Marketing Success Story
MAD, Larissa Faw - Friday, January 24, 2020
For more than 10 years, culinary entrepreneur Michael Tierney tweaked and perfect ...
- The Buzz Surrounding Joe For President (No, Not That Joe)
Red, White & Blog, Joe Mandese - Thursday, January 16, 2020
For a guy who announced his candidacy less than five months ag ...
- Yext, Nextdoor Help Improve Local Business Experience
Performance Marketing Insider, Laurie Sullivan - Thursday, November 14, 2019
The global integration allows businesses using Yext to publish relevant facts ...
- Word-of-Mouth On Social Media Influences Behavior
Marketing Daily, Tanya Gazdik - Tuesday, August 13, 2019
Both word-of-mouth and the example of others are two of the mo ...
- How Brands Can Thrive Amid Consumer Distrust
MediaDailyNews, Brad Fay, Graeme Hutton - Monday, August 12, 2019
UM found low confidence in the perceived "truthfulness" of virtually every informati ...
- Millennials Have Fewer Brand Conversations, Digital Blamed
Television News Daily, Wayne Friedman - Thursday, April 4, 2019
Declining exposure to TV ads is having a negative effect on you ...
- Who Told You That?
Research Brief, Jack Loechner - Friday, October 5, 2018
83% of respondents say word-of-mouth influences their purchases, and that personal connectio ...
- Brand Loyalty Fading Among Americans
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 14, 2018
Among the findings, 75% of respondents admit to having a preferred bra ...
- Betty Crocker, Goya Lead Latest Social Influencer Rankings
Marketing Daily, Karlene Lukovitz - Monday, August 13, 2018
Pillsbury, Frito-Lay among biggest gainers; General Mills, Dole, Kellogg's and Kraft dr ...