- Millennials Have Fewer Brand Conversations, Digital Blamed
Television News Daily, Wayne Friedman - Thursday, April 4, 2019
Declining exposure to TV ads is having a negative effect on you ...
- Who Told You That?
Research Brief, Jack Loechner - Friday, October 5, 2018
83% of respondents say word-of-mouth influences their purchases, and that personal connectio ...
- Brand Loyalty Fading Among Americans
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 14, 2018
Among the findings, 75% of respondents admit to having a preferred bra ...
- Betty Crocker, Goya Lead Latest Social Influencer Rankings
Marketing Daily, Karlene Lukovitz - Monday, August 13, 2018
Pillsbury, Frito-Lay among biggest gainers; General Mills, Dole, Kellogg's and Kraft dr ...
- Offline Word Of Mouth Best For Teen Marketing
Research Brief, Jack Loechner - Monday, August 14, 2017
Most consumers continue to look to their peers for face-to-face advice a ...
- Tesla Takes Cross-Country Road Trip To Meet Consumers
Marketing Daily, Tanya Gazdik - Friday, June 23, 2017
Pulled by the Model X SUV, which can tow up to 5,0 ...
- CPG Brands Should Heed Both Online, Offline Social Channels
Marketing Daily, Aaron Baar - Tuesday, June 6, 2017
"We liken it to an iceberg," Engagement Labs CEO Ed Keller tel ...
- NFL Word-Of-Mouth/Social Media Conversations Plummet
Television News Daily, Wayne Friedman - Thursday, February 2, 2017
Interest in the league sank 26% since last season, to 294 milli ...
- Word-Of-Mouth Marketing Doesn't Always Match Social Media, Online Results
Social Media & Marketing Daily, Wayne Friedman - Thursday, December 8, 2016
Brands such as Palmolive, Corona and Aveeno, tallied the greatest disparity, wi ...
- FTC Urged To Probe Word-Of-Mouth Over Instagram Marketing
Daily Online Examiner, Wendy Davis - Wednesday, November 30, 2016
The Federal Trade Commission should investigate word-of-mouth marketing companies BzzAgent and Influenste ...
- Keller Fay Offers Offline/Online Social-Media TV Measure
Television News Daily, Wayne Friedman - Wednesday, September 7, 2016
Word-of-mouth researcher Keller Fay Group is debuting a new social media tracki ...
- Word-Of-Mouth Influence Still Strong In Digital Age
MediaDailyNews, Wayne Friedman - Wednesday, June 22, 2016
Although brand-related face-to-face conversations have declined somewhat in the face of digit ...
- Millennials Tell Stories Through Social Media, Not Search Marketing
SearchBlog, Laurie Sullivan - Wednesday, May 25, 2016
Marketers of small and medium-size businesses struggle with how to spend the ...
- Think Macro, Act Micro: Study Reveals Sweet Spot Of Influencer Marketing
MediaDailyNews, Joe Mandese - Wednesday, March 30, 2016
At a time when marketers are increasingly focusing on the value ...
- Fast Food, Restaurants Top TV Ad Brands For WOM Marketing
MediaDailyNews, Wayne Friedman - Wednesday, October 28, 2015
In a new study on word-of-mouth marketing, some of the highest-scoring ...
- Some Weak TV-Rated Shows Score Well In Social Media
MediaDailyNews, Wayne Friedman - Monday, October 12, 2015
Traditional TV ratings may be weak for many new broadcast network sho ...