Tesla Takes Cross-Country Road Trip To Meet Consumers

Tesla is traveling across North America with its first-ever mobile gallery to expose consumers to features of its Model S and Model X.

Pulled by the Model X SUV, which can tow up to 5,000 pounds, this custom Airstream trailer is retrofitted to showcase all interior and exterior vehicle options. “Tesla product experts will be on hand to answer questions and show consumers how electric vehicles can fit seamlessly into their lifestyle,” according to the automaker’s website. 

Consumers are invited to make suggestions on the website where they would like the automaker to visit. 

The program, called Tesla Explores, kicked off at The Oaks on June 16 - 18 in Thousand Oaks, Calif. It is currently at the Kimball Art Center in Park City, Utah, through June 29 before heading east for stops in northern Michigan, New York and Connecticut.



The brand will hit two different resorts in Michigan, the Grand Traverse Resort and Spa in Acme from June 29 to July 9 and Chrystal Mountain in Thompsonville July 11 - 17.

In 2014, Crystal Mountain became one of Tesla’s first Destination Driving Partners in Michigan, adding two Tesla stations among its five complimentary electric vehicle charging stations at its location 28 miles southwest of Traverse City. Grand Traverse Resort and Spa in Acme, which is northeast of Traverse City, recently joined the Tesla network with the installation of three Tesla Destination Charging Stations at the beginning of June.

After the stops in northern Michigan, Tesla will travel to Ann Arbor during the Art Fair July 20 - 23 and it will be in Grand Rapids July 27 - 31, according to The Detroit News. The automaker already was in downtown Detroit outside of Shinola’s flagship store for a week in early June.

As the law currently stands, Michigan consumers cannot buy a Tesla without going to another state or going online. Tesla was barred from opening a store in Michigan three years ago when Gov. Rick Snyder signed a law banning automakers from selling vehicles directly to consumers.

The New York and Connecticut stops include Woodbury Common in Central Valley, N.Y. , June 14 - 17, June 28 - July 3, Aug. 3 - 7 and Aug. 10 - 14; the Greenwich Polo Club on June 18 and June 25; Saybrook Inn and Spa in Old Saybrook, Conn., July 24 - 28; Grand Army Plaza in Brooklyn, N.Y., July 7 - 17; James Vineyard in Jamesport, N.Y. on June 24, July 22, Aug. 5 and Aug. 26; and the Bridgehampton Museum in Bridgehampton, N.Y., July 6 - 9.

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