No reason whatsoever exists for the new CW series "Tom Swift" to be named for the inventive hero of a 100-year-old book series for boys. Read the whole story
The NFL plans to launch its own mobile streaming service -- NFL+ -- in July, according to "Sports Business Journal." Read the whole story
One clickable format generates a promotional followup email, while the other allows the viewer to have specific ad and product preferences. Read the whole story
MoffettNathanson Research projects that the major four U.S. broadcast networks will sink 2% to $14.7 billion, with national cable networks 0.5% lower, to $28.8 … Read the whole story
Research released from The Advertising Coalition and conducted by IHS Markit on Wednesday finds that advertising generated $7.1 trillion in sales in 2021, and … Read the whole story
And the need to drive metrics has changed the way reporters approach stories, Cision reports. Read the whole story
No matter what path you pick, the growth rate is expected to decline in the next five years. But CTV is expected to rise … Read the whole story
The report is from System1, which collaborated with Omnicom's BBDO on the project. Research included more than 150 tests among 18,500 people to measure … Read the whole story