What is the relationship, if any, between the extreme violence on TV shows today and the medium's power to influence? Read the whole story
The completed acquisition of Xandr allows the company to build up its ad business -- particularly in CTV and linking it to search advertising. Read the whole story
"The domestic hold of 32% is the lowest percent change for any movie that has opened to $100 million or more," says Paul Dergarabedian, … Read the whole story
U.S. connected TV devices have grown nearly 70% over the past five years to 500 million, with 87% of U.S. households having at least … Read the whole story
The Federal Trade Commission plans a "start-to-finish reboot" to its guidance for digital advertisers, the agency said Friday. Read the whole story
Formula 1 has been virtually commercial-free in U.S. airings, but each company sees potential monetizable synergies with the increasingly popular sport. Read the whole story
The image of Netflix as ad-free haven is largely mistaken, since product placement appears to have already run amok on the streamer. Read the whole story
Mark Bozon will lead the cross-divisional team responsible for generating and coordinating storytelling "canvases" and audience engagement experiences. Read the whole story
"If you ever see Ford Motor Company doing a Super Bowl ad on our electric vehicle, sell the stock," says Ford CEO Jim Farley. Read the whole story
The agency's new audience measurement framework will transact all 2022-23 deals based on Nielsen's current data, but will shadow them with alternative audience and … Read the whole story
A bold shift in positioning for cable TV network CNN could tone down its blaring effort over those attention-grabbing onscreen banners -- the stuff … Read the whole story