The completed acquisition of Xandr allows the company to build up its ad business -- particularly in CTV and linking it to search advertising. Read the whole story

"The domestic hold of 32% is the lowest percent change for any movie that has opened to $100 million or more," says Paul Dergarabedian, … Read the whole story

U.S. connected TV devices have grown nearly 70% over the past five years to 500 million, with 87% of U.S. households having at least … Read the whole story

The Federal Trade Commission plans a "start-to-finish reboot" to its guidance for digital advertisers, the agency said Friday. Read the whole story

Formula 1 has been virtually commercial-free in U.S. airings, but each company sees potential monetizable synergies with the increasingly popular sport. Read the whole story

Mark Bozon will lead the cross-divisional team responsible for generating and coordinating storytelling "canvases" and audience engagement experiences. Read the whole story

"If you ever see Ford Motor Company doing a Super Bowl ad on our electric vehicle, sell the stock," says Ford CEO Jim Farley. Read the whole story

The agency's new audience measurement framework will transact all 2022-23 deals based on Nielsen's current data, but will shadow them with alternative audience and … Read the whole story