The CW finished its upfront deals with "high single-digit/low double-digit" price gains, according to an executive. The network has sold out around 80% of … Read the whole story

NBCU says 40% of its upfront TV ad deals are using measures outside traditional age and gender guarantees -- from measurement platforms including AdSmart, … Read the whole story

"No one has cracked the code around video shoppability," says Walmart CMO William White. Read the whole story

May's 1.3% expansion is the fifth consecutive monthly deceleration, and it likely reflects tough comps with May 2021, which boomeranged 53.6% over May 2020 … Read the whole story

TMB continues to expand its streaming TV presence, with four FAST (free ad-supported television) channels and O&O CTV (Connected TV) apps for seven brands. Read the whole story

In May, streaming's share hit its highest mark to date, at 31.9%, and also saw its largest month-to-month gain, reports Nielsen. Read the whole story

It's a "commitment to staying one step ahead and constantly innovating, reimagining and transforming for its people, tech, and product," says one. Read the whole story