"Unfrosted: The Pop-Tart Story" will be a comedic, largely fictional story of the actual competition between Kellogg's and Post to create a new breakfast pastry. Read the whole story
Company execs said upfront sales volume expanded across all platforms, especially for digital media. Read the whole story
Advertisers can continue to buy the satellite and streaming provider direct, but the deal makes Yahoo the exclusive DSP for DirecTV. Read the whole story
Cord-cutters now make up 38% of CTV households, compared with 22% in 2020, as more people abandon cable and satellite service. Read the whole story
Latest move supports streamer's strategy of successful worldwide expansion based on a robust mix of local and global content. Read the whole story
"You can't just create your own metric and call it certified. Or anoint vendors to be the best vendors on the planet when there's … Read the whole story
If this were a new cable network, the attention and leaked news about advertising sales hirings would hardly register a blip. But this is … Read the whole story
I wonder if larger organizations that produce media now have less of a taste for curmudgeonly journalists willing to poke their finger at the … Read the whole story