The show "The Undeclared War" starts with the first of what might eventually evolve into multiple attacks on the Internet in Britain. Read the whole story
As part of a deal to measure viewing for Amazon's new NFL 'Thursday Night Football,' Nielsen will include live-streaming viewing of games in its … Read the whole story
SMI says Netflix has a clear opportunity to hit this "sweet spot" of $25-$45 CPM, which few CTV/digital media sellers have attained. Hulu is … Read the whole story
Restructuring is intended to help focus more resources on scripted originals deemed crucial to HBO/Max competing successfully. Read the whole story
Hoffman, who was with CNBC for nearly three decades, led the network to a "record financial performance 16 out of his 17 years at … Read the whole story
Walmart said it chose Paramount+ for the broad appeal of its content. Also, Walmart has long sold merchandise based on Paramount franchise brands. Read the whole story
A network executive said the alliance will make campaigns easier for "advertisers to plan, execute and measure." Read the whole story
The supply of tech vendors powering the programmatic ad marketplace grew more than 520% over a nine-year period analyzed by the ANA in its … Read the whole story
Are we really past the controversy of simultaneous releases of theatrical movies in theaters and on streaming platforms? Read the whole story
Netflix has commissioned originals from 44 markets year-to-date, far eclipsing its rivals' international efforts. Read the whole story
"It was so eerily accurate about people's personalities, that it was a hobby that turned into an accidental career, and it turns out, [one] … Read the whole story