A homegrown showcase for old monster and sci-fi movies on a broadcast diginet has built an audience of nearly 1 million every Saturday night. Read the whole story
S&P Kagan estimates 2023 will sink back 10% to around $22 billion in total U.S. TV station advertising. The report also suggests ad gains … Read the whole story
The team has also created a new director of media and entertainment sales position to pitch deals with movie, TV, streaming and gaming marketers. Read the whole story
CTV is also capturing higher prices for ads, with cost per thousand rates that are 39% higher than average. Read the whole story
MRI-Simmons is one of the main sources for data, insights and consumer trends used by advertisers and agencies to plan media buys. Read the whole story
The extensions have a total install base of more than 1.4 million, McAfee reports. Read the whole story
"Intrinsic in-game ads refers to native in-game or in-play ads that are placed 'in the game' enabling a seamless part of the gameplay environment," … Read the whole story
Netflix is reportedly telling media buyers it will start its new ad service at a sky-high $65 cost-per-thousand viewers. At that high price, media … Read the whole story
Google has become the first women's-only global partner with FIBA, an organization that defines the rules of basketball, including the equipment and facilities required. Read the whole story