An ad for ABC's "Bachelor In Paradise" is on a whole 'nother level when it comes to sexually suggestive copy and imagery. Read the whole story
Sixteen top cable TV networks are down to an average 17.5% reach for viewers age 2 and up in Q3 2022, while broadcast nets … Read the whole story
Using three kinds of biometric measures -- eye-tracking, "cardiac deceleration" and "sweat secretion" -- Comcast Advertising says advertising in long-form TV programming on full-screen … Read the whole story
Fox Corp. has struck a multi-year partnership with Innovid for the measurement company's cross-platform TV service. Read the whole story
Campaigns need to "radically rethink" their media approach in the weeks before the midterms, argues Samba TV, based on poll with HarrisX. Read the whole story
Just 8% have actually engaged in the metaverse, and only a third of those have spent any money there. This survey shows inflation possibly … Read the whole story
And even more are planning to move money from traditional/offline media to digital channels according to the WFA's latest survey of advertisers. Read the whole story
1TwentyFour Founder Karl Stewart will oversee the new operation, which will operate as a free-standing unit leveraging IGN's brands. Read the whole story
"This was the year we thought we could lean into some corporate humor in changing times," says brand's senior director for product marketing. Read the whole story
The new research fuses Dentsu's 400,000-respondent CCS panel with the attributes and behaviors of gamers in GWI's database of 2 billion internet users. Read the whole story
Think about a package of Netflix, Disney+, Hulu, ESPN+, HBO Max, Discovery+, NBCUniversal's Peacock, and Paramount+ for a $50-a-month price tag. Read the whole story