Building on its deal with Disney Advertising, VideoAmp will gain access to Disney's "clean room" operations. VideoAmp's TV viewership tallies ad exposures at the … Read the whole story

Sources now estimate total layoffs at under 400 of CNN's total 4,400 global staff. U.S. newsgathering, CNN International and CNN en Espanol also seeing … Read the whole story

Steep cord-cutting by pay TV subscribers in in Q3 continued at nearly the same rate as in the second quarter -- down 6.2%, according … Read the whole story

CBS led all broadcast networks in total day minutes viewed and came in higher than the combined total for streamers Amazon, Hulu, Disney+ and … Read the whole story

The liberal media watchdog is urging DirecTV customers to pressure DirecTV to reject Fox content rights price hikes that would almost certainly force subscriber … Read the whole story

MediaPost has inducted nine new industry executives into its annual "All Stars," including: Fender's Evan Jones, Wendy's Carl Loredo, Frito-Lay's Tina Mahal, Wavemaker's Delphine … Read the whole story

The metaverse activation is designed to engage Fortnite players through an NFL-inspired social hub, attract new and existing fans and creating interactive fan experiences … Read the whole story

Greater recall of addressable vs non-addressable ads is true whether or not viewers pick the shows being watched, new studies find. Read the whole story

Should NBC and other broadcast nets get closer to a decision on giving back the 10 p.m. hour to local TV station affiliates? What … Read the whole story