Watching Barbara Walters sit down with the world's most famous people was a TV experience shared by millions for the better part of 40 years. Read the whole story
Amidst a growing market of new alternative TV and media "currencies," Nielsen's highly anticipated, cross-platform measurement system Nielsen One will start up January 11. Read the whole story
Although the NFL and college football brought in a collective $1.1 billion for the month, the NFL lost 15% in national TV ad dollars … Read the whole story
The accreditation spans DV's display and video attention metrics for desktop, mobile web, and mobile app. Read the whole story
Paramount Advertising will be using the open-source Unified ID 2.0 to transact advertising deals across its channels. Participating advertisers can match their first-party data … Read the whole story
Managed service media clients can automate steps, workflow with addressable buyers. Read the whole story
Economic pressures on advertising revenue are expected to force media companies to limit spending growth for programming. Read the whole story
Monique Pintarelli talks about life and her new position as president, the ad industry, and the future of Teads. Read the whole story
With more than 9 years at Disney, Ricky Strauss most recently was president of content and marketing, Disney+. He helped guide its launch and … Read the whole story
Traditional TV companies are a long way from competing with digital ad dollars, especially when considering competition with Google and Meta. But one chart … Read the whole story
While their series is (according to Netflix) its most-watched documentary ever, the world seems to be responding with a collective yawn. Read the whole story