TVBlog
The Grammy Awards will try again this Sunday to turn its ratings fortunes around after viewership nosedived in 2021 and 2022. Read the whole story
Key execs from the MOC pushing alternative new currencies will appear on a panel at the Feb. 8 NBCU developer conference. The panel will … Read the whole story
With viewership of major league baseball declining among Gen Z, in particular, losing YouTube TV could eventually hurt the network's advertising prospects. Read the whole story
With Peacock having reached 20 million paid subscribers, Comcast is doubling down on the paid business model. Read the whole story
The deal will pair automotive consumer data with TV streaming data to help auto marketers buying ad time on Roku better understand how advertising … Read the whole story
Amazon Publisher Direct, announced at Unboxed 2022, expanded an agreement with Paramount Global giving advertisers access to more premium video inventory. Read the whole story
- COMMENTARY
Networks are counting on the continued upswing of streaming, but financial losses for services to be started up continue to eat into whatever profit … Read the whole story
The main idea is that with questions about the macroeconomic picture looming there's a heightened focus on creative effectiveness. Read the whole story
- COMMENTARY
The data world doesn't sit still and getting where you want to go begins with fully understanding where you've been and where you are. Read the whole story
