Amazon, Paramount Advertising Expand Partnership

Amazon Publisher Direct (APD), announced at Unboxed 2022, has expanded an agreement with Paramount Global. The news announced Tuesday focuses on advertisers using Amazon DSP to programmatically reach exclusive Amazon audiences across EyeQ, Paramount Global’s premium video advertising platform.

It also includes the company’s ad-supported streaming services Pluto TV and Paramount+, as well as leading brands including CBS News, CBS Sports HQ, Comedy Central, MTV, VH1, Paramount Network, BET, and ET Live.

APD provides Amazon’s buyers with direct access to thousands of premium video, display and audio publishers worldwide. 

The multichannel direct premium offering is available globally, unlocking access to more than 2 trillion viewable ad opportunities, as well as enables direct, programmatic access to ad-supported content on Prime Video Channels.

The goal is to gain direct access to more content from Paramount Global, making it even easier for Amazon advertisers to engage with a specific audience through streaming TV, while leveraging a streamlined supply path to inventory on EyeQ.



Leo O’Connor, senior vice president and head of programmatic advertising at Paramount Global, emphasized that through EyeQ the company can offer expanded and leading connected television (CTV) ad solution.

Driven by the free streaming television service Pluto TV, Amazon Publisher Direct and Paramount Global are also helping optimize programmatic access for advertisers at scale internationally. The goal is to expand beyond the United States into area like the United Kingdom and Germany.

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