Milo Ventimiglia plays a con man in love in the new ABC series "The Company You Keep." But is his newfound romance just a con? Read the whole story
Daily linear TV video usage is estimated to sink 6.4% this year to 2 hours/55 minutes a day with digital video rising by 6.0% … Read the whole story
Defining a "slowcession" as "coming to a standstill, but never going in reverse," a report projects the 2023-24 upfront will be hardest hit and … Read the whole story
Three of the top spots for online engagement for this year's Super Bowl went to pure entertainment marketers. The ad for Warner Bros.' upcoming … Read the whole story
No. 1 spot on USA Today's Ad Meter, by The Farmer's Dog, got 6.56 out of a possible score of 10. Read the whole story
The Trade Desk released Q4 2022 earnings today, raising guidance for the current quarter and reporting record spend on the platform in 2022 of … Read the whole story
Brand power measures how well a brand has built consumer interest in installing an app. Read the whole story
Metaverse game provider Gamefam has announced a partnership with Paramount Consumer Products and Nickelodeon to bring two classic cartoon franchises, "SpongeBob SquarePants" and "Teenage … Read the whole story
The U.S. magazine group faces a tough year, but Hearst Newspapers and overseas magazine operations are up. Read the whole story
Apple Music beat Pepsi at least in terms of sponsorship value generated, according to a just-released analysis of the two halftime show sponsorship deals. Read the whole story
Optimists are driving the actualization and spending that defies the concurrent sense of gloom about what's going on in America. Read the whole story