TVBlog
by Adam Buckman, Featured Columnist
Like Trump, Weiss is an agent of change, but also an agent of chaos. Creating chaos in the workplace plays like a deliberate strategy for both of them. Read the whole story
by Wayne Friedman
Analysis on the U.S. advertising market from publication Sportico says the event could be $850 million. Morgan Stanley estimates $300 million to $400 million … Read the whole story
by Colin Kirkland
The MRC has awarded its brand-safety accreditation to YouTube for the sixth consecutive year, and is expanding its coverage for the first time to … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The live "UFC Freedom 250" event will be designed to attract younger audiences. But the event is not expected to produce positive results for … Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
The kick-off is a week away, and CPG brands are all in. Are consumers? Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
In this week's edition, I share my assessment of the major upfront advertising presentations in granular detail, as part of a special 80-page report. Read the whole story
COMMENTARY
by Michele Harrison, Op-Ed Contributor
Ninety-six percent of advertisers now know what principal media is. Ninety percent are uncertain whether agency recommendations for it serve their interests. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
If you thought that tracking data leakages and agency markups in the old programmatic plumbing was a headache... brace yourself. Read the whole story