The passage of time in TV is reflected in some of the advisories and news releases received here recently from all corners of the TV universe. Read the whole story
MoffettNathanson forecasts NBCU and Warner Bros. Discovery will see declines in content spending this year while others will climb. Walt Disney will lead all … Read the whole story
IAS on Monday launched Viewability and Invalid Traffic verification for Netflix's ad-supported plan following the partnership announcement in 2022. The goal is to ensure … Read the whole story
FuboTV is changing its name to just Fubo, with a push by a national brand ad campaign produced by Ryan Reynolds' Maximum Effort group … Read the whole story
On Monday, Netflix announced the addition of 40 games coming to the platform in 2023 and 2024, including the much-anticipated "Monument Valley" and its … Read the whole story
Innovid's AI-powered dynamic creative tech allows personalization of message and design in real time, according to the companies. Read the whole story
While it’s still very early days, launching ad-supported tiers seems to be paying off for both Netflix and Disney+. After a Netflix’s Basic with … Read the whole story
Analysts now say Netflix may continue to see modest gains for its ad/media product, and much of its new and/or transitioning business to an … Read the whole story