'Dish Connected' can blend CTV and linear TV addressable TV inventory through an automated/programmatic platform, helping to resolve traditional TV's "inefficiencies," says Kevin Arrix, … Read the whole story

The deal will integrate TransUnion's "TruAudience" consumer segmentation data "algorithmically" with VideoAmp's real-time media planning optimizations. Read the whole story

But 50% of Gen Zs and Millennials said, when polled in late March, that they would cancel if they couldn't share their accounts at … Read the whole story

The three must also cooperate with advertisers who are suing others, including Sinclair, Raycom, Meredith Corp., Nexstar and Tribune, over similar antitrust allegations. Read the whole story

"Media price inflation is the true driver of this increase and hides the more lackluster reality: 2023 will be a flat year for ad … Read the whole story

U.K. ministers are mulling the idea of Ofcom ruling over Netflix as with traditional broadcasters - monitoring harmful or unsavory content and levying fines … Read the whole story

The final shot in the finale is devastating: Kendall is walking downtown in Battery Park, toward the East River that looks as wide and … Read the whole story