"Stars On Mars" poses survival challenges to its participants until at the end of the show one of them is crowned "the brightest star in the galaxy." Read the whole story
Major advertisers should maintain their TV campaigns in the summer season, which could boost their "share of voice" by up to 36%, a study … Read the whole story
Total linear daytime ad impressions have grown to 860.3 billion, for a 17.7% share of linear TV viewing from Sept. 5, 2022-May 29, 2023. … Read the whole story
Disney, which recently pulled more than 50 titles from Disney+ and Hulu, expects to pull more, and take another substantial write-down. Read the whole story
The limited-time offer lets +Play subscribers save $70 per year on the combined services. Read the whole story
'Across the Spider-Verse,' Sony's best animated domestic opening, had a modest national TV ad spend of $11.4 million from 4,280 airings, getting 2.6 billion … Read the whole story
The star-studded event will be staged in Sao Paulo on June 17, and broadcast live via Netflix's YouTube channel. Read the whole story
The former head of communications at NBCUniversal Global Advertising and Partnerships said his new role will focus on Twitter 2.0's "business operations." Read the whole story
Advertisers may wonder how YouTube's reversal of its decision to take down content claiming fraud, errors or glitches occurred during elections will impact decisions … Read the whole story
Meta has been paying U.S. news publishers for news stories, and some states would like to make it mandatory. This would benefit regional and … Read the whole story
Zillah Byng-Thorne and Rob Norman recently joined the Global Statutory Board at MiQ, a global programmatic media partner, as the company continues to demonstrate … Read the whole story
While economics and market fragmentation are big factors, it also has a lot to do with the KPIs marketers use to benchmark business outcomes. Read the whole story