Zillah Byng-Thorne and Rob Norman recently joined the Global Statutory Board at MiQ, a global programmatic media partner, as the company continues to demonstrate success across several sectors, making strategic partnerships and acquisitions to expand its global presence.
The news of the two appointments comes after several strategic initiatives for the company, including a multi-year commercial agreement with Samba TV and the acquisition of AirGrid, which enables marketers to connect directly to publishers for privacy-first and cookieless support by using machine learning to segment publisher audiences without the use of identifiers. It stores, models, and activates locally on-device or at the edge, so user data never leaves a device.
Advising on efforts, Byng-Thorne brings to MiQ more than 20 years of experience in C-suite leadership roles and expertise in operations for companies in online gaming, digital media, and e-commerce.
Most recently, she served as CEO of Future plc, and has held numerous CEO, CFO, and non-executive director roles. Effective June 15, Byng-Thorne was named to chair, Future plc, the British advertising group M&C Saatchi.
Norman has been an advisor to MiQ's board since 2019. He brings experience in executive leadership positions across the media technology sector.
Previously, Norman served as CEO North America & Global CDO for GroupM, and currently serves on numerous boards in the industry, including Simpli.fi, Piano, Nova and Barrington Media.
The role of MiQ’s Global Statutory Board advisors is to fulfill obligations around corporate governance and compliance, annual budgets, and reforecasts proposed by the Global Chairman jointly with the Global Executive Board. The board is also responsible for approving proposed capital structure changes, long-term strategy, and M&A activity, including future investments.
London-based MiQ operates globally from 18 offices located across North America, Europe, and APAC.
In January, Samba TV and MiQ announced a multi-year partnership to bolster MiQ’s Advanced TV solutions with Samba TV’s data and measurement capabilities.
The closure of the multi-year data agreement resulted in the transition of Samba’s U.S. managed media services business to MiQ. With this change, Samba TV moves out of the U.S. managed media sales business to move its focus to providing data and measurement services for publishers, marketers, and advertising agencies globally.
The companies say the agreement strengthens Samba TV’s position as the leading data and measurement partner to the world’s largest and most innovative media companies with neutral, non-conflicted insight into cross-platform and cross-vendor performance.