TVBlog
by Adam Buckman, Featured Columnist
Now that this fall season of non-scripted shows, game shows and scripted reruns is up and running, we are getting a look at how these plans play on TV. Read the whole story
by Wayne Friedman
Netflix will take more ad responsibility in-house away from the Microsoft Xandr operation, projects Wells Fargo Securities media analyst Steve Cahall. Xandr has been … Read the whole story
by Karlene Lukovitz
Netflix House stores will offer restaurants, live experiences, art installations as well as branded merchandise based on Netflix shows and movies. Read the whole story
by Robert Williams
U.S. Hispanics can find a broader range of programming through a connected device such as a smart TV. Read the whole story
by Laurie Sullivan
Microsoft has closed its acquisition of Activision Blizzard, nearly two years after agreeing to the company's largest purchase ever, giving it another potential avenue … Read the whole story
COMMENTARY
by Karlene Lukovitz
The U.S. saw 6% YoY ad-view growth. Use of behavioral targeting leapt 80%. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Streaming price hikes seem to send the wrong signals to consumers -- a message that will be incorporated into an increasingly scrutinized value equation. … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
It's been an interesting few years when it comes to the broadcast networks debuting their new fall television series. In 2021 and 2022, the … Read the whole story
COMMENTARY
by Ryan Green
The ease and effectiveness of mass media is vanishing, with an unlimited number of players now focusing on smaller subsections of audiences. Read the whole story