From sitcoms with laugh tracks to a Christmas tree lighting ceremony from the White House, network TV continues to do it the old-fashioned way. Read the whole story
Samsung and Roku are the best-selling TVs in the U.S. ranked by smart TV operating system, each with roughly a 19% share of the … Read the whole story
Omnicom has agreed to participate in the sale. Exactly how remains unclear, but there is speculation about a new holding co. joint venture to … Read the whole story
Amid plans to spend more on the video-sharing site, media buyers are cautious about brand safety and suitability. Read the whole story
Reporting gives advertisers and agencies a holistic view of emissions from campaigns, with comparisons to global benchmarks. Read the whole story
Created by M&M's' longtime Super Bowl teammate BBDO New York, the ad will run in in one of the Big Game's most coveted time … Read the whole story
A TV-focused guide to making informed, company-specific privacy decisions. Read the whole story
Advertising rates for "in-stream" video advertising are typically four times higher than thumbnail video on web pages, Read the whole story
The first of my four-part countdown of the best 40 TV shows of 2023, which included those ranked 40 through 31, contained a wide … Read the whole story
Now comes word that Walt Disney might be looking to re-energize its video gaming business. Read the whole story