TVBlog
by Adam Buckman, Featured Columnist
"Tumor" rhymes with "humor," but there is nothing funny about the suffering of the patients seen on TLC's "Take My Tumor." Read the whole story
by Joe Mandese
The JIC said iSpot remains conditionally certified pending a final decision in June, in time for the 2024-25 upfront. Read the whole story
by Wayne Friedman
Nielsen's Big Data + panel service will provide a combination of its existing panel data plus data from streamers/pay TV distributors. Nielsen Chief Product … Read the whole story
by Wayne Friedman
Fox Corp.'s AdRise, its ad-tech platform for CTV and linear TV ad inventory, will expand beyond its Tubi business to include all Fox-owned platforms: … Read the whole story
by Wayne Friedman
The rematch game between Iowa and LSU became the most-watched women's basketball game ever, averaging 12.3 million Nielsen-measured viewers. Read the whole story
by Robert Williams
Traditional digital channels will outpace connected television and streaming going into the 2024 upfronts and NewFronts. Read the whole story
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by Ray Schultz
It also has a lower churn rate, possibly because of decreasing competition. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Sixty-two percent of U.S. adults say "it's important to spend less within the next 12 months" for broadband and internet, a Morning Consult poll … Read the whole story
COMMENTARY
by Ashley Foster
As consumers increasingly show their preferences for social media-driven marketing, brands are faced with creative opportunities pitted against scale and reach. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
t there are literally thousands of channels worth of high-quality content being created on a weekly basis by people who may not yet be … Read the whole story