At its upfront event, Netflix announced it will start up its own ad-tech platform as well as new partnerships with demand-side and supply-side platforms … Read the whole story

The Netflix-Trade Desk deal "speaks to the increasing importance of Trade Desk within the AVOD [advertising-supported video on demand] ecosystem," says Morgan Stanley media … Read the whole story

"This is not a conclusion," Advertising Research Foundation Chief Research Officer Paul Donato said, describing it as a "prelude" to a future phase benchmarking … Read the whole story

The biggest estimated spend increases were Ford (+301.3%), Jeep (+114.5%), Acura (+72.8%), Ram Trucks (+32.7%) and Nissan (+30.4%). Read the whole story

Ready or not, gentle readers, the Netflix hit is back. And fans are welcoming it with tea, petit fours and $500 hand mirrors. Read the whole story

Omnicom's brass has touted the nearly billion-dollar deal as remaking the holding company by turbocharging its commerce, AI and data capabilities, but it also … Read the whole story

Based on this week's release of phase 2 of the ARF's validation initiative, it's complicated. Read the whole story

Two debates with the former president known for his wild, free-ranging style and the tough-minded but not shy incumbent President will take place in … Read the whole story

For one, Netflix was all in on ad tech (and the NFL), and advanced TV technology was a major topic at presentations. Read the whole story

How does a company conduct a study of visual attention and performance on retail video screens when participants only receive directions on when and … Read the whole story