Instead of bears, the contestants on "Celebrity Bear Hunt" will try to match wits in the wild with wild man Bear Grylls. Read the whole story
Ryan Gould and Bobby Voltaggio will replace the vacated position held by Jon Steinlauf, who departed in 2024 amid a tough ad-sales marketplace. Read the whole story
Fox Corp.'s ad revenue rose 21% to $2.4 billion. Its core advertising without political ad business was up 11%. Tubi grew 22% to $1.1 … Read the whole story
It characterized a first-half marketing mix modeling effort as a "major new initiative" exploring how such models are being transformed "in the age of … Read the whole story
Entries can be submitted in multiple categories, but no more than one entry per category per agency. Read the whole story
The creative is by Zulu Alpha Kilo, while Mindshare handles media strategy. Read the whole story
The Foundation to Combat Antisemitism (FCAS) is returning to the Super Bowl for its second consecutive year. Read the whole story
The candy brand's Gummy Clusters are back in the game this year, with the country star singing "What a Wonderful World." Read the whole story
A long-time Outfront board member, Brien also is a candidate to become permanent CEO, replacing Jeremy Male, who is retiring. Read the whole story
Nice&frank created the brand's first-time Super Bowl ad. Read the whole story
Emarketer estimates that pharma TV advertising represents 8% ($4.6 billion) of the $60 billion spent on TV advertising per year. Read the whole story