Average streaming TV platform ad time per hour has been fairly steady over the last 12-month period, says streaming TV technology firm Wurl, while … Read the whole story

For one, cancer is usually represented as a "death sentence," unlike depiction in "80 for Brady," with Lily Tomlin's character as survivor. Read the whole story

According to the report, from Reuters, the companies targeted included GroupM, Interpublic, Publicis and Dentsu. Antitrust officers questioned media executives and seized data from … Read the whole story

The XR and Scope3 partnership embeds carbon emissions tracking directly into creative workflows, giving brands real-time insights to measure, manage, and reduce their ad-related … Read the whole story

The new NA practice will be led by managing partners Andrea Nirsimloo and Paul Anastasiadis, who left M&C Saatchi Sports + Entertainment in January … Read the whole story

Nearly 25% of American households spend over $100 a month on streaming and subscription services. The average American household currently pays for an average … Read the whole story

A pullback or adjustment by brands on TV and elsewhere may be coming. Currently, the national TV scatter market has been soft, according to … Read the whole story