TVBlog
by Adam Buckman, Featured Columnist
As far as this new Hulu show - "Got To Get Out" - is concerned, entertainment has now come down to watching others sit around. Read the whole story
by Wayne Friedman
In the U.S., advertisers now have access to over 35 demand-side platforms for Disney platforms. With live program "biddable" inventory including sports, advertisers now … Read the whole story
by Joe Mandese
The IAB this morning released the official agenda for the 2025 NewFronts, with an emphasis on "what's streaming next," as well as a special … Read the whole story
-
by Laurie Sullivan
As tariffs on pharmaceuticals potentially threaten the industry, WPP's healthcare agency CMI Media Group and media-buying agency Compas will work with Microsoft Advertising to … Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
"Fiesta" or "farrago," could attention metrics be the multicurrency solution that normalizes value across all media channels and media vehicles? Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
When Netflix aired "Suits" (June-Dec. 2023) the show grew to total 57.7 billion minutes - up from estimated USA Network airings (2011-19) of 51.1 … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
China is mulling a ban on U.S. theatrical films distributed in its theaters. China now represents a significant but not overwhelming proportion of international … Read the whole story