TVBlog
by Adam Buckman, Featured Columnist
The last performance the Beatles ever did on TV came in 1968, and only one man was capable of getting them to do it: David Frost. Read the whole story
by Wayne Friedman
Disney+ is one of the few streaming brands that has raised its national TV messaging exposure, year-over-year. Read the whole story
by Fern Siegel
The ATTN agency produced the 60-second spot. The goal is making daily routines easier. Read the whole story
COMMENTARY
by Joe Mandese
Nielsen Tuesday touted WBD as having the largest monthly viewing increase of any company. The truth is, WBD's TV usage fell 17.3% on a … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Innovid estimates the average campaign reach across its 95 million TV households was just 19.64% - leaving a lot of room for campaigns to … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Netflix believes there can be a difference in its content from YouTube. During its earnings call, Netflix co-CEO Ted Sarandos used the word "premium" … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Why are we not talking about ad avoidance? We're turning a blind eye to this existential threat to our industry. Read the whole story